Losing Your “Meat and Potatoes”

Extensive Damage

We all know the impact that data loss can have on your business. Your data is the meat and potatoes of your business. It’s an essential element of what keeps your business running day in and day out. Without your data, you are lost. Imagine Netflix without any movies or shows available for viewing. Or Macy’s without any inventory? Or a bank, with a vault full of cash and no guide map for what money goes to which customer? Without access to their “meat and potatoes”, each of these businesses would be out of business – at least until they restored access to their lost data. Most likely, the same goes for your company.

Losing all of your data can be completely devastating, but even losing a part of your data can be very damaging. Where would you be without historical financial records, sensitive internal data on your staff, clients, and strategy? How would you meet compliance requirements without any evidence to showcase you have satisfied regulations? And in a more day-to-day operations sense, a loss of proprietary application data, emails, or files, can cause productivity to plummet and business to halt.

Unfortunately, all too often the damage doesn’t end there. Lost data can impact your company’s integrity and business reputation. If you have to notify clients about lost data, you can find yourself in a very awkward position, hat-in-hand explaining the situation, requesting pertinent historical files, or explaining why your client’s private information is suddenly at risk. Data loss can quickly turn into a nightmare.

Data loss doesn’t just place your business at risk, it can also impact the livelihood of everyone who works for you, or depends on your company for their own business needs. The trickle-down impact of data loss is no joke. You don’t want to find yourself in this situation.

A Scary Story

Not too long ago, we were approached by a local company that had just experienced a company-wide data loss event, eradicating years of critical business information. The business owner had been told a number of times that they were in a risky situation and needed to secure a reliable back-up. But, he never did anything about it. As the conversation went on, his regret and fear began to overwhelm him. How long would it take to rebuild years of business applications, financial data, client history, industry knowledge, prospecting and forecasting goals?

Every key stroke of business that was performed over the last few years by every individual in their company would now need to be recreated. And to do so would take many times the original amount of effort and costs.

We hate to hear these stories or have these conversations, but they are a reality. Data loss and recovery, and planning to prevent it, is one of the most common reasons new customers engage our services.

Protect Yourself

There are a number of proactive, budget-friendly actions your company can take so you don’t end up losing everything you’ve worked so hard to achieve in the blink of an eye. Start by verifying that you do have a Disaster Recovery plan. Test your plan. Keep your plan up-to-date, and perform regular back-ups. Make sure you are monitoring the integrity of your backups. Be sure to have a secondary offsite copy of your backed up data. And last, but definitely not least, partner with or hire someone qualified and experienced to make sure you are securing and preserving your data at all times, and can recognize your areas of risk and vulnerability. Your staff, your clients, and your bottom-line will thank you down the road.